New York Life Investments: Muni 360
New York Life wanted a digital campaign to promote their state focused Muni investment report to financial advisors, agents, analysts and, ultimately, investors. We went a step further and developed a "Muni 360" branded proprietary platform that came to life on the web, in advertising, social media, white papers and more.
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Creative Director: Kevyn Faulkenberry
Art Director: Lucas Snell/Michael DeMallie
Copywriter: Chris Conte
Digital Partner: Creative Mischief
To support the new platform, we created a Muni 360 landing page that allowed advisors to interact with New York Life Investments, browse muni markets by state, listen to podcasts, download the report pdf and more.
The entire digital campaign consisted of two executions, one focused on Muni 360 and one built the people behind the munis.
Here's a sample of the interactive pdf that advisors could download. It included customized state information is updated monthly.